About Us

Our story began in a very simple and real way. After spending a year working in New York, we met for dinner and realized we had always shared the same desire: to create something of our own.

When we moved back to Guatemala, that feeling didn’t go away. Instead of going our separate ways, we decided to build something together. More than just starting a brand, we were drawn to the idea of doing it as a team making the process more meaningful, more dynamic, and honestly, more fun. What began as a conversation between friends turned into the foundation of a brand that reflects exactly that: the desire to create, but also to share the journey.

Our purpose as a brand is to create pieces that make women feel good, comfortable, confident, and happy when they wear them. We want to share a way of living: enjoying life day by day, with its highs and lows, but always in full color. Through our designs and combinations, we hope to bring a bit of that joy to those who choose us.

Because at the end of the day, as we always say — en el boibá, sé feliz.


- xoxo, team boibá